By Roelof Kramer, CEO, Agricompas

The writings are on the wall: deforestation, biodiversity loss, pollution, GHG emissions, and poorer socio-economic conditions. A global ecological disaster is playing out in front of our eyes and is only aggravated by increasing demand for agricultural produce, climate change and stagnating productivity growth.

By 2030 the UN predicts a world population of 8.5 billion, 700 million more than today. At the same time, we will consume 30% more food per capita in 2030 than in 1965 (2,350 versus 3,050 kcal). And we can assume that greenhouse gas emissions per Kcal have increased significantly due to a higher proportion of dairy and meat in our global diets.

Sustainability is on the tongue of everybody. All seem to have a good intention but what is their underlying motive and do their actions really have an impact?

Actions and Motives
Governments make pledges and sign up to (Paris) agreements; but politicians need re-election and countries have their own agendas.

Corporates have Corporate Social Responsibility programs; but for their shareholders cash is king. Students attend Climate Strike events; but have little power in their future careers as they lack efficient tools.

NGO’s report on biodiversity loss and support smallholders; but they need finance too and are often part of the problem.

Consumers promise to buy local and organic; but ultimately buy as cheap as possible.

Growers love their land and animals; but are trapped in the economic race to the bottom.

Sustainable agriculture for Agricompas means increasing productivity while reducing environmental impact and improving socio-economic conditions. Sustainability is not achieved through new products and services developed in isolation by biased stakeholders.

We need the ability to combine stakeholders and competing interests in one commercially viable business model. We need to optimise yields while minimising environmental impact and improving socio-economic conditions at the same time.

To do that we need reliable comprehensive data, non-exclusive analytics platforms and services that improve the life of people. A combined approach that embraces the ideologies and efforts of Greta Thunberg as well as Elon Musk.

EcoProMIS Data Analytics
Agricompas created a data analytics platform, EcoProMIS (Ecological Production Management Information System), for rice production in Colombia. Growers receive knowledge for free and customers analytics for a fee. Economic, technical, environmental and socio-economic processes are analysed in real-time per grower, per field so that these can be optimised simultaneously.

EcoProMIS provides balanced benefits for all instead of economic and technical benefits for some. It can help to bring the system change that is required to address our common economic, environmental, and social challenges.